I worked as a Marketing Associate at the Carnegie Mellon University Integrated Innovation Institute (CMU iii), where my role involved a...

As I reflect on my first semester of pursuing a Master's of Software Management at Carnegie Mellon University, I can't help but feel a...

In the past, small businesses in India have struggled with issues such as high fees, limited exposure, and lack of resources while...

As the founder of Rootworkz, an ed-tech startup focused on empowering online education in India, I learned many valuable lessons during...

As the founder of Rootworkz, an ed-tech startup focused on empowering online education in India, I learned many valuable lessons during...

Brand managers face a tough challenge in choosing centrality in their brands vs making their brands more distinctive. It is always a...

Interviewing is the process of interacting with the target users to discover emotions that guide customer behavior.

Understanding market size and analyzing the ability to penetrate the market is very important for any venture or startup.