blog | Utkarsh Khandelwal

First semester at CMU!

As I reflect on my first semester of pursuing a Master's of Software Management at Carnegie Mellon University, I can't help but feel a...

Revolutionizing the E-Commerce Landscape in India: ONDC

In the past, small businesses in India have struggled with issues such as high fees, limited exposure, and lack of resources while...

Normalising Career Breaks and Path Changes: Lessons Learned at Rootworkz

As the founder of Rootworkz, an ed-tech startup focused on empowering online education in India, I learned many valuable lessons during...

The Cost of Change: A lesson learned the hard way.

As the founder of Rootworkz, an ed-tech startup focused on empowering online education in India, I learned many valuable lessons during...

Striking the balance: Brand Centrality vs Distinction

Brand managers face a tough challenge in choosing centrality in their brands vs making their brands more distinctive. It is always a...

All about User Research: Interviewing

Interviewing is the process of interacting with the target users to discover emotions that guide customer behavior.

Cracking Search Engine Optimization

Optimizing a webpage for better search ranking helps businesses grow by getting more web traffic, subscribers, revenue, etc.

Market Sizing & Estimations

Understanding market size and analyzing the ability to penetrate the market is very important for any venture or startup.

All about User Research: Observation

User Research is the art of understanding the behaviors, motivations, and needs of target users.

How is technology shaping the future of education

The global pandemic COVID-19 has resulted in every sector to shut all across the world. This also includes one of the worst-hit sector...

Growth of E-learning during COVID Pandemic

The coronavirus pandemic has led to the shutting down of educational institutes around the globe. As a result, there has been an exponential

Innovate, beat the cheat!

Amid the Covid-19 era, parents are anxious to send children for exams. An increasing delay in conducting the exams is gravely burdening...