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Writer's pictureUtkarsh Khandelwal

Exploring My Marketing Journey at CMU

I worked as a Marketing Associate at the Carnegie Mellon University Integrated Innovation Institute (CMU iii), where my role involved a diverse range of responsibilities. From creating SEO-optimized content and conducting competitive analysis to managing YouTube video campaigns and organizing high-impact events, I had the opportunity to engage in various aspects of marketing. I've compiled my experiences, projects, and the valuable insights I gained during my time at CMU.


SEO & Content Optimization for MSSM Program

Date: March 26, 2024

One of my significant projects was optimizing the SEO and on-page content for the Master of Science in Software Management (MSSM) program. This involved keyword research, content formatting, and revamping the overall structure of the webpage to improve visibility and user engagement. Attaching my Miro Board to capture the complete journey of content optimisation:


I crafted messaging briefs for the MSSM and MIIPS programs, focusing on SEO and positioning strategies. These briefs highlighted the programs' unique value propositions, optimized content for search engines, and positioned CMU as a leader in software and integrated innovation education.

Links:

 

Keyword Forecasting for Competitive Positioning & Google Ads

Date: February 22, 2023

As part of our digital marketing strategy, I developed a keyword forecasting report to enhance our competitive positioning and optimize our Google Ads campaigns. This report included a detailed analysis of high-traffic keywords, competitor keyword strategies, and recommendations for improving our ad performance.

Download the Report:


 

Product Management Class Blog Post

Date: November 2, 2023

I had the opportunity to contribute to the Product Management Class blog, which was reviewed by Professor Adrian. The blog post covers essential skills for product management, highlights of the course, and reflections on guest lectures and in-class activities.


 

Evening of Entrepreneurship Event

Date: September 18, 2023

Organizing and promoting events was a key part of my role. The Evening of Entrepreneurship Event was one such event where we documented stories, captured photographs, and shared insights from alumni. This event was crucial for networking and fostering community connections.


 

YouTube Video Series: MSSM & MIIPS Programs

Date: July 10, 2023

I managed a YouTube video series to promote the MSSM and Master of Integrated Innovation for Products & Services (MIIPS) programs. The series included student testimonials, faculty interviews, and program overviews, aimed at providing prospective students with an in-depth understanding of the programs.

Watch the Series:




 

Competitive SEO Tools Analysis

In my role, I conducted a comprehensive analysis of various SEO tools, comparing their capabilities in backlink research, technical SEO, and content optimization. This analysis helped us choose the most suitable tools for our marketing strategies.

SEO Tools Compared:

  • Moz

  • SEMRush

  • Screaming Frog

  • BrightEdge

  • SEOClarity


 

YouTube Audit

Date: June 29, 2023

As part of our digital marketing efforts, I conducted a comprehensive audit of CMU's YouTube channel. The audit included reviewing video metadata, optimizing descriptions for SEO, and identifying opportunities for backlinking and A/B testing different content strategies. This audit was crucial for enhancing the visibility and engagement of our video content.

Audit Highlights:

  • Metadata Optimization

  • Content Strategy Enhancement

  • Backlinking Opportunities

Read the Full Audit: YouTube Audit


 

Google Tech Trek Blog

Date: May 23, 2023

Participating in the Google Tech Trek was an incredible experience. I documented the visit, capturing student perspectives and the impact of the trek on their career aspirations. Read the Blog Post: Google Tech Trek


 

GenAI at CMU Blog Post

Date: May 23, 2023

I authored a blog post on the exciting developments in Generative AI at CMU. The post explored how CMU is leveraging AI technologies to innovate across various domains, including education, healthcare, and industry. It also featured insights from key faculty members and highlighted ongoing research projects.

Link to Blog Post: GenAI at CMU


 

Software Product Strategy (SPS) Blog Post

Date: May 2, 2023

The SPS course at CMU was a pivotal part of the curriculum, offering insights into the development and management of software products. I contributed to a blog post detailing the course structure, key learnings, and the practical applications of the strategies taught. This post served as a resource for prospective students interested in product strategy.

Link to Blog Post: Software Product Strategy


 

Software Engineering Management (SEM) Blog Post

Date: May 2, 2023

In the SEM course, we explored management principles specific to the software industry. I co-authored a blog post summarizing the course content, including frameworks for assessing software companies and strategies for managing software development teams. This post provided a deep dive into the managerial aspects of software engineering.


 

AI Product Manager Article

During my time at CMU, I authored an article on AI Product Management under the guidance of Professor Fang. The article delves into the impact of artificial intelligence across various industries and its transformative potential. Read the full article to understand the nuances of AI integration in product management.


 

Juniper Networks Tech Trek Blog

Date: March 28, 2023

The Juniper Networks Tech Trek was an enriching experience that provided valuable insights into the workings of a leading technology company. I documented the trek, capturing key learnings from industry experts, and reflecting on the impact of the visit on our students' career aspirations.

Read the Blog Post: Juniper Networks Tech Trek


 

First Semester Reflection at CMU

Date: December 19, 2022

Reflecting on my first semester at CMU, I authored a comprehensive blog post detailing my experiences, projects, and key learnings. This post serves as a testament to the growth and development I experienced during my initial months at CMU.

Read My Reflection: First Semester Reflection


 



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