I worked as a Marketing Associate at the Carnegie Mellon University Integrated Innovation Institute (CMU iii), where my role involved a diverse range of responsibilities. From creating SEO-optimized content and conducting competitive analysis to managing YouTube video campaigns and organizing high-impact events, I had the opportunity to engage in various aspects of marketing. I've compiled my experiences, projects, and the valuable insights I gained during my time at CMU.
SEO & Content Optimization for MSSM Program
Date: March 26, 2024
One of my significant projects was optimizing the SEO and on-page content for the Master of Science in Software Management (MSSM) program. This involved keyword research, content formatting, and revamping the overall structure of the webpage to improve visibility and user engagement. Attaching my Miro Board to capture the complete journey of content optimisation:
I crafted messaging briefs for the MSSM and MIIPS programs, focusing on SEO and positioning strategies. These briefs highlighted the programs' unique value propositions, optimized content for search engines, and positioned CMU as a leader in software and integrated innovation education.
Links:
Keyword Forecasting for Competitive Positioning & Google Ads
Date: February 22, 2023
As part of our digital marketing strategy, I developed a keyword forecasting report to enhance our competitive positioning and optimize our Google Ads campaigns. This report included a detailed analysis of high-traffic keywords, competitor keyword strategies, and recommendations for improving our ad performance.
Download the Report:
Product Management Class Blog Post
Date: November 2, 2023
I had the opportunity to contribute to the Product Management Class blog, which was reviewed by Professor Adrian. The blog post covers essential skills for product management, highlights of the course, and reflections on guest lectures and in-class activities.
Link to Blog Post: Product Management Class Blog
Evening of Entrepreneurship Event
Date: September 18, 2023
Organizing and promoting events was a key part of my role. The Evening of Entrepreneurship Event was one such event where we documented stories, captured photographs, and shared insights from alumni. This event was crucial for networking and fostering community connections.
Link to Blog Post: Evening of Entrepreneurship Event
YouTube Video Series: MSSM & MIIPS Programs
Date: July 10, 2023
I managed a YouTube video series to promote the MSSM and Master of Integrated Innovation for Products & Services (MIIPS) programs. The series included student testimonials, faculty interviews, and program overviews, aimed at providing prospective students with an in-depth understanding of the programs.
Watch the Series:
Competitive SEO Tools Analysis
In my role, I conducted a comprehensive analysis of various SEO tools, comparing their capabilities in backlink research, technical SEO, and content optimization. This analysis helped us choose the most suitable tools for our marketing strategies.
SEO Tools Compared:
Moz
SEMRush
Screaming Frog
BrightEdge
SEOClarity
YouTube Audit
Date: June 29, 2023
As part of our digital marketing efforts, I conducted a comprehensive audit of CMU's YouTube channel. The audit included reviewing video metadata, optimizing descriptions for SEO, and identifying opportunities for backlinking and A/B testing different content strategies. This audit was crucial for enhancing the visibility and engagement of our video content.
Audit Highlights:
Metadata Optimization
Content Strategy Enhancement
Backlinking Opportunities
Read the Full Audit: YouTube Audit
Google Tech Trek Blog
Date: May 23, 2023
Participating in the Google Tech Trek was an incredible experience. I documented the visit, capturing student perspectives and the impact of the trek on their career aspirations. Read the Blog Post: Google Tech Trek
GenAI at CMU Blog Post
Date: May 23, 2023
I authored a blog post on the exciting developments in Generative AI at CMU. The post explored how CMU is leveraging AI technologies to innovate across various domains, including education, healthcare, and industry. It also featured insights from key faculty members and highlighted ongoing research projects.
Link to Blog Post: GenAI at CMU
Software Product Strategy (SPS) Blog Post
Date: May 2, 2023
The SPS course at CMU was a pivotal part of the curriculum, offering insights into the development and management of software products. I contributed to a blog post detailing the course structure, key learnings, and the practical applications of the strategies taught. This post served as a resource for prospective students interested in product strategy.
Link to Blog Post: Software Product Strategy
Software Engineering Management (SEM) Blog Post
Date: May 2, 2023
In the SEM course, we explored management principles specific to the software industry. I co-authored a blog post summarizing the course content, including frameworks for assessing software companies and strategies for managing software development teams. This post provided a deep dive into the managerial aspects of software engineering.
Link to Blog Post: Software Engineering Management
AI Product Manager Article
During my time at CMU, I authored an article on AI Product Management under the guidance of Professor Fang. The article delves into the impact of artificial intelligence across various industries and its transformative potential. Read the full article to understand the nuances of AI integration in product management.
Link to Article: AI Product Manager Article
Juniper Networks Tech Trek Blog
Date: March 28, 2023
The Juniper Networks Tech Trek was an enriching experience that provided valuable insights into the workings of a leading technology company. I documented the trek, capturing key learnings from industry experts, and reflecting on the impact of the visit on our students' career aspirations.
Read the Blog Post: Juniper Networks Tech Trek
First Semester Reflection at CMU
Date: December 19, 2022
Reflecting on my first semester at CMU, I authored a comprehensive blog post detailing my experiences, projects, and key learnings. This post serves as a testament to the growth and development I experienced during my initial months at CMU.
Read My Reflection: First Semester Reflection
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